
The talent operationfor the biggest launchin gaming.
Scouting, growth, and brand partnerships for influencers and streamers.
On November 19, Grand Theft Auto VI arrives, the largest entertainment launch in history. A hundred million players. A new creator class minted in weeks.
There is no ad inventory inside it. The only way into the moment is through the people who turn it into culture: the creators.
Everyone is trying to become one. We operate the layer above, finding them early, growing them fast, and connecting them to the brands chasing the moment.
Five seats. Signed before launch.
Selected on slope, not size.





Identities are never published. Representation is confidential by design.
Scouting runs daily. Applications below.
Talent Development
Weekly content systems, multi-platform growth, and positioning. Built by operators who ship.
- ◆Weekly ops cadence
- ◆Multi-platform growth
- ◆Positioning & narrative
- ◆Coaching & review
Brand Partnerships
Campaigns across the roster, from single integrations to launch-window flights. One contract, distributed reach.
- ◆Single integrations
- ◆Roster flights
- ◆Launch-window campaigns
- ◆One-contract distribution
Launch Operations
November 19, plus the ninety days after. Content plans, sponsor flights, and coverage built for the wave.
- ◆T-minus content plans
- ◆Sponsor flights
- ◆Launch-day coverage
- ◆Ninety-day follow-through

Built by an operator,
not an agent.
Black Label is founded by Justin Pallavicini, a systems operator with successful companies built in AI automation and adjacent ventures, two decades inside gaming + entertainment communities, and creator of multiple open-source intelligence softwares.
—We scout with instruments, not vibes. A purpose-built scouting stack tracks creator velocity across Twitch, Kick, TikTok, and YouTube: slope over size, signal over noise. We find the rising before the market prices them.
Planning for the window?
Applications for the founding five are open.
Scouted daily. Reviewed weekly. Signed quietly.